Market Analysis Companies - An Overview

Market Analysis Companies - An Overview

Most large to big companies have their own market research teams. These groups not only conduct analysis themselves, but most often outsource the requests to specialised companies. In the UK alone there are well over 250 market analysis corporations, some working in small niche markets. This article focusses on a number of the most well known market analysis firms that operate across the globe.


is a global marketing research firm and part of The Nielsen Company. Considered one of ACNielsen's finest known creations is the Nielsen ratings, which measure television, radio and newspaper audiences in their respective media markets. One other market research software is Homescan where sample members track and report all grocery and retail purchases, permitting purchasing patterns to be related to household demographics.

One of the crucial frequent used products is Retail Measurement, a instrument that provides continuous tracking of product sales to consumers, based mostly on information gathered at the retail level-of-sale (EPOS data)

Other well known ACN Businesses are BASES, Nielsen Client, Nielsen Business Media and Nielsen Online.

Forrester Research is an unbiased technology and market analysis company that gives its purchasers with advice about technology's impact on business and consumers. It gives a wide range of services including syndicated analysis on technology, quantitative market research on consumer technology adoption and enterprise IT spending, research-based consulting and advisory services. On its website you'll find a wide range of free analysis, options to be alerted on new performed analysis as well as of the shelf surveys.

GfK SE is a worldwide market research organisation providing providers in five enterprise divisions: Custom Research, Retail and Technology, Shopper Tracking, Media and Healthcare. The Customized Analysis sector supplies info and consulting companies for operational and strategic advertising decisions. Retailer POS data is the source for the Retail and Technology sector. The sector provides clients with information and consulting providers primarily based on retail data from continuous surveys and analyses of sales of technical shopper goods and companies in the retail sector. The Media Sector delivers data providers on range, intensity and nature of media utilization and acceptance. The data supply for the Media sector stems from the media (point of media).

Ipsos MORI is the second largest survey research organisation within the UK. The organisation has a freely available archive of opinion polls and public attitude analysis from 1970 onwards, together with tendencies on its UK website. Ipsos MORI's Social Research Institute works extensively for UK government and public providers, taking a look at public attitudes to key public companies which shaped a key part of the UK Government's domestic agenda in 1997-2005. Social coverage, and issues reminiscent of identification, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company also specialises in Media, Loyalty and Marketing and Advertising Research.

Mintel Worldwide Group Ltd is a privately owned, London-based mostly market analysis firm. Mintel databases, analysis, and forecasts are accessible only to subscribing clients and to students in taking part university libraries. Some of its merchandise are: Mintel Magnificence Innovation (monitors mass media magnificence introductions), Mintel Comperemedia (tracks direct mail and print advertising), Mintel Food & Drink (combines 5 products to deliver motionable market intelligence) and Mintel Menu Insights (tracks objects on US restaurant menus). Mintel is usually known for its reports, which are printed on-line and comprise consumer analysis and analysis.

SymphonyIRI Group (formerly Info Assets, Inc.) is a market analysis firm which offers purchasers with shopper, shopper, and retail market intelligence and evaluation targeted on the patron packaged items (CPG) industry forecast. They offer services in the following areas: Market Content (Retail tracking data, comfort store tracking data and client panel-primarily based data), Predictive Analytics (Decomposition of the drivers of current business tendencies and simulation of the effects of changes on future model plans), Enterprise Performance Management Software (Tools to help faster evaluation of market content) and Professional Companies / Consulting.

WPP is is the world's largest communications companies group by way of revenue. Kantar, based in London, was founded in 1993 as the Market Research, Information and Consultancy Division of WPP. It is a network of 13 specialist corporations, together with:

Analysis Worldwide specialises in qualitative and quantitative custom market research. It has expertise in most major sectors, particularly shopper packaged items, retail, new media, monetary companies, energy and utilities, technology, the postal sector and telecommunications.

Millward Brown gives qualitative, quantitative and consulting services with respect to brands, advertising and marketing communications, media and advertising effectiveness. Millward Brown works throughout a range of industries and classes, together with model strategy and expertise, artistic development and campaign evaluation, shopper needs and values, media planning and strategy, return on funding (ROI) and forecasting, and investment management, brand valuation and analytics through its MB Optimor unit. In the UK, Millward Brown currently compiles the Music and Video Charts on behalf of The Official Charts Company.

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